Qlik Associative Model White Paper

This white paper describes the unique associative technology that underpins Qlik® products. It provides an overview of the Associative Difference™ - the value that only Qlik can deliver, outlines the differences between Qlik’s Associative Engine and query-based BI tools, and explains how users of all skill levels can improve the effectiveness of their analysis to achieve a deeper, more complete understanding. This white paper will cover

• The drawbacks of traditional query-based tools
• Qlik's associative technology from A-Z
• Qlik's associative technology vs. query-based tools