Design & PSYCHOLOGY of Data Visualization

Jennifer Horne, idashboards

Communicating complex data is crucial to making business decisions, and there’s no better tool than visualizing that data. Why, though, are data stories best communicated by visuals? And how can we ensure we’re communicating clearly and effectively, even to non-data people? We’ll take a primer in cognitive psychology and the science of perception to better understand why dashboards and data visualizations are critical to today’s big data environment, and what principles we can employ to create more effective and impactful data visualizations.

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Jennifer Horne's presentation slide